Skoda Fabia Cake Car is a television and cinema advertisement launched in 2007 by Škoda Auto to promote the new second-generation Fabia supermini car in the United Kingdom. The 60-second spot forms the centrepiece of an integrated advertising campaign comprising appearances on television, in cinemas, in newspapers and magazines, online, and through direct marketing. The campaign and its component parts were handled by the London branch of advertising agency Fallon Worldwide. Cake was directed by British director Chris Palmer. Production was contracted to Gorgeous Enterprises, with sound handled by Wave Studios. It premiered on British television on 17 May 2007.
The campaign was a critical, popular, and financial success. It has been credited for the significant improvements in awareness and public opinion of the brand, and received honours from a number of advertising festivals and awards ceremonies, including several from the British Television Advertising Awards, the Cannes Lions International Advertising Festival, and the Creative Circle Awards.